The Difference Between Mailchimp and Klaviyo? Mailchimp integrates seamlessly with several e-commerce platforms and can provide predictive analytics that segment customers based on gender.

Klaviyo boasts over 200 integration options that enable it to connect with an assortment of software programs, such as Shopify, Magento, Woo Commerce Recharge Salesforce etc.

Klaviyo provides an intuitive visual automation builder and superior browsing abandonment emails than Mailchimp.

difference between mailchimp and klaviyo


Mailchimp and Klaviyo each provide businesses with an extensive range of features that enable them to create strategic email campaigns, automate customer communications, and drive new sales. However, both platforms take different approaches when it comes to features; though both offer similar functions for segmentation, automation, and analytics.

Klaviyo is an effective ecommerce marketing platform designed to create personalized email automation for each of your customers. With an easy flow builder and support for behavior-based email marketing, Klaviyo helps create tailored messages tailored specifically to each individual customer and can support multiple email lists at once - perfect for small enterprises as well as larger enterprises alike.

Klaviyo stands out as an indispensable tool in its ability to build detailed profiles for every customer based on useful data, which enables you to more effectively target content. Furthermore, you can track campaign performance through open rates, clicks, and conversions as well as predictive analytics which predict how many new customers you might engage.

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Klaviyo stands out among its competitors with its extensive integration options. The software integrates with an assortment of eCommerce platforms such as Magento and Woo Commerce, social media channels, content management systems and payment gateways like Stripe or Chargebee - making Klaviyo an excellent solution for businesses that wish to connect multiple tools and apps together. Mailchimp boasts more than 240 integrations compared to Klaviyo which makes Mailchimp the superior option when connecting various tools and applications together.

Klaviyo and Mailchimp both offer extensive reporting and analytics functionality, including customizable dashboards and reports that display key performance indicators and metrics. Both platforms support multiple languages as well as offering enterprise-level security protocols to protect customer data. Mailchimp additionally offers free customer service through email, phone call backs and live chat--though its free plan users may only have limited support available.

Klaviyo provides a scalable ecommerce solution suitable for any size business, with powerful automation features including product re-engagement campaigns, browse abandonment emails and post-purchase follow up. In addition, Facebook ads generated through Klaviyo enable marketers to target specific audiences while also increasing revenue. Klaviyo can automatically import customer purchase history into their profile.


Mailchimp takes an accessible approach to email marketing pricing, offering a free plan which allows up to 1000 emails and 500 contacts each month, though without automated customer journeys or A/B testing capabilities or inclusion of branding from Mailchimp in every email sent. Furthermore, its tiered pricing system gives access to different features on each plan.

Klaviyo provides more robust email automation features than Mailchimp, including advanced segmentation and triggers, journey creation with conditional splits, time delays, etc. Additionally, Klaviyo provides personalized guidance to new users such as personalized recommendations on growing audiences and increasing revenue streams.

Both platforms provide templates to create content and email sign-up forms quickly and efficiently, as well as offering unique features like product blocks that allow you to select products from your feed to dynamically populate email content with dynamic data from Klaviyo while Mailchimp only displays popular products in this feature.

Klaviyo also allows for A/B testing of campaigns and flows, enabling you to conduct A/B split tests comparing variations in terms of header, contents, from name, sending times etc. In doing this, it helps identify which version performs best so as to increase chances of reaching recipient inboxes.

Klaviyo makes it easy to set up workflows that automatically send an email after every purchase to thank customers and solicit feedback, or inform customers when an in-stock product they desire has come back into stock - an invaluable feature for eCommerce retailers and can increase sales and loyalty. In addition, Klaviyo features an in-depth reporting and analytics dashboard which shows key metrics like open, click, unsubscribe rates as well as estimated customer lifetime values, while providing customized reports tailored directly to your business goals.

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Mailchimp and Klaviyo are two outstanding email marketing platforms with plenty of features that can support your business strategies. However, Klaviyo may be better suited for eCommerce businesses due to its more advanced customer profiles and item reports which allow you to monitor customers' purchasing histories more closely as well as robust automation features that allow you to increase repeat sales and order values.

Klaviyo stands out from its competition in terms of pricing. Their pricing model depends on your contacts and how much email your company sends each month; additionally they have plans tailored specifically towards specific types of businesses.

Klaviyo and Mailchimp both offer features to make creating automated email campaigns easy, including powerful flow (automation) builders that enable you to drag-and-drop actions and filters easily, user-friendly reports and different data views to suit individual preferences.

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Klaviyo and Mailchimp each offer multiple integrations with popular websites and shopping carts, with Klaviyo offering an additional API that you can use to integrate it with other applications on the internet or other services.

Mailchimp provides an impressive variety of pre-built automation templates, from welcome automation (to greet new subscribers), date-based (like sending an email on their birthday), and behavior-based automations (based on customer interaction) - and both systems offer multivariate testing capability.

Klaviyo provides more comprehensive analytics than Mailchimp, making it easier to get an overall view of campaign performance. Furthermore, Klaviyo boasts advanced personalization and segmentation features which make it a great fit for eCommerce users.

Mailchimp and Klaviyo both offer excellent customer support services, including offering free accounts to new customers and affordable plans to get you going. Both offer comprehensive knowledge bases, webinars and tutorial workshops to answer any of your queries; online chat options as well as phone support during office hours make these products reliable choices for e-mail marketing needs.


Mailchimp is an email marketing platform with many applications integrated, such as social media channels such as Facebook and Instagram, as well as e-Commerce solutions like Shopify and Magento. With robust integration options such as customized coupons and unique customer information for targeted emails to boost sales while improving the overall customer experience; plus its advanced pop-up tool providing an easy way to capture more leads!

Klaviyo features more than 200 pre-built integrations with other software programs, from Woo Commerce and Magento e-Commerce platforms to WordPress CMSes like Squarespace or WordPress and content management systems like Magento; even Facebook Analytics integration and linkages make Klaviyo the superior choice when it comes to managing an online marketing strategy.

Klaviyo not only supports e-Commerce integrations, but it also features behavioral automation and email tagging features. Furthermore, its predictive analytics feature uses customer data to build subscriber profiles and estimate their expected lifetime value (CLV), providing useful remarketing as well as churn risk information.

Both Mailchimp and Klaviyo provide a drag-and-drop editor for creating emails, with Mailchimp offering more templates and an easier user experience than Klaviyo's rigid templates. Experienced email marketers such as Stamouli have found Mailchimp's builder to be confusing to use; she notes it feels more "clunky and random for beginners."

Both platforms allow you to use product blocks to display products in an email, though Klaviyo allows you to select from its catalog while Mailchimp only shows you your most popular items - which could make or break your campaign! This small difference could make a big impactful statement about who your target customers are and the effectiveness of your campaign.

Mailchimp and Klaviyo both offer customizable templates that make creating emails that look good on any device easy, while Klaviyo takes this a step further by providing pre-made templates tailored for specific uses like newsletters or post purchase follow ups - this can save time for beginner email marketers.

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