Why Are My Klaviyo Emails Going to Spam? Klaviyo is an email and SMS marketing platform built specifically to increase revenue through email and SMS marketing. Compatible with Shopify, Bigcommerce and Magento eCommerce platforms, Klaviyo enables businesses to craft automated emails that foster growth.
Klaviyo flows are automated sequences of emails and SMS that deliver precisely targeted communications to customers and subscribers based on your business rules. Setting up flows only needs to be done once for maximum revenue generation!
Abandoned Cart Reminders
Email automation can be an excellent way to interact with your audience. You can use it to send personalized emails based on customer or subscriber behavior and increase engagement with them. However, some of your messages might be considered spam by inbox providers like Gmail or Yahoo due to content that's too promotional or irrelevant to the recipient's interests.
Klaviyo's email marketing software is an effective solution that empowers ecommerce brands to expand their businesses through automating customer communications and driving fundamental growth. Klaviyo's cutting-edge data science can predict your customer lifetime value, suggest suitable products at just the right time, optimize email campaigns to achieve maximum effectiveness - and more!
Klaviyo's abandoned cart reminders are one of its most widely utilized applications, providing email sequences that retarget visitors who have added items to their cart but have yet to complete the purchase process. These reminders can be sent manually or through automated workflows and may be triggered by changes in browsing behavior or failed transactions, or at specific dates/thresholds when there are enough items in their carts.
Klaviyo provides more than abandoned cart reminders - they offer an assortment of email and SMS marketing templates you can utilize for your own business, from welcome emails and newsletters to contest promotions and more. Custom text can also be added directly into email messages to create personalized experiences for each audience segment. Plus, their drag-and-drop editor makes creating professional emails easy!
Klaviyo provides an open API that makes integrating its software with other tools and platforms a breeze, while its Shopify integration makes connecting your online store to it in minutes - making managing email and SMS campaigns simpler while still running an efficient ecommerce website smoothly.
Email Campaigns
Claviyo can help your organization create personalized emails to engage subscribers and drive higher engagement and sales, with extensive analytics and reporting to optimize its email marketing strategy over time.
Klaviyo stands out from other email marketing solutions by providing advanced automation features that enable you to build and send highly tailored messages directly to your audience. The platform enables you to segment your list based on factors like purchase history, location and behavior on your website; making more targeted and effective email campaigns over time that increase ROI and provide a higher return.
Klaviyo also stands out with its powerful automation workflows. For instance, you can send abandoned cart reminders or birthday greetings directly to customers with its email campaign tools. Furthermore, Klaviyo features an extensive library of ready-made templates you can utilize in your email campaigns using its drag-and-drop editor so your campaigns will look visually engaging to their recipients.
Klaviyo is an email and SMS marketing platform designed specifically for ecommerce businesses that allows you to send automated trigger messages based on customer actions, increasing customer retention and revenue while enhancing customer retention and retention. Alongside its automation tools, Klaviyo also boasts other valuable features that set it apart from its competition.
At Klaviyo, its AI-powered subject line generator makes creating captivating email subject lines easy and efficient, and real-time viewing allows you to monitor each email's status in real-time. Furthermore, Klaviyo allows you to track and analyze subscriber data so that you can identify your most engaged and profitable customers.
Additionally, this platform is highly compatible with third-party apps - it integrates with major shipping solutions, loyalty programs and social media platforms as well as offering an easy form builder that lets you add forms quickly to your ecommerce store to collect reviews or user-generated content. Finally, its full suite of email, SMS and mobile push notifications that you can manage from a central dashboard completes the package.
Read also: Automated Email Campaigns
SMS Campaigns
Email marketing is a critical element of digital marketing strategy, yet delivering email can sometimes prove challenging. Your inbox placement rates may be affected by several variables both controllable and uncontrollable; common causes include low recipient engagement, sender reputation issues, content-related considerations and technical constraints. But there are steps you can take to increase deliverability such as segmenting campaigns more tightly or substituting text blocks instead of images where possible; also track your Inbox Placement Rates regularly to keep an eye on deliverability rates.
Sending emails directly into the spam folder is an instantaneous red flag for mailbox providers. Every time one of your subscribers reports your campaign as spam, this marks it as a blow against your reputation and decreases overall deliveryability of future campaigns. Moreover, subscribers who mark content as spam may become less interested in future mailings resulting in less active subscribers overall.
Klaviyo provides tools that make it easy to stay on track, such as email campaigns trend and campaign performance reports, which allow you to ensure that your campaigns are performing optimally and reaching their intended recipients inboxes. By monitoring these metrics regularly, you can rest assured that your inbox placement is where it should be.
As well as reporting tools, email content optimization requires following deliverability best practices. These include maintaining a good sender reputation, crafting emails relevant to your audience and using an optimal ratio of text-to-images. Using a spam checker tool may help identify words which trigger spam filters so they can be avoided in your content.
Klaviyo can assist in meeting these regulations and help your email marketing remain compliant, which increases its chances of landing in subscribers' inboxes.
Automation Workflows
Workflow automation can make your team more productive by eliminating manual tasks they must undertake themselves and freeing them up to focus on other parts of their job. Automation also frees them up from mindless activities like emailing people who have purchased products, sending targeted content updates or abandonment reminders etc.
However, if you use workflow automation to send product recommendations or retargeting emails via workflow automation, be mindful about their frequency and content. Too much or too little email frequency may adversely impact deliverability - therefore it's vital that you monitor its performance regularly.
Email service providers (Gmail, Yahoo and Hotmail) use spam filters to automatically identify any possible instances of spam email messages they receive. These filters take into account factors like email content, sender email address and various other factors when determining a message is spam or not. As more and more subscribers mark your messages as spam they begin triggering these filters and your deliverability declines quickly.
Emails may end up in spam due to human errors and typographical mistakes. We all make them, whether by hitting an incorrect key when entering someone's contact info into an address field, or misreading "8" as "9," throwing off calculations altogether. By automating processes, these types of errors are eliminated, leaving more mental energy for more pressing and important work on your team's agenda.
